There are some social media posts that have a longer shelf life on the internet than others. Bits of wisdom or doses of reality that resonate when you first read them and then continue to make sense long after should they pop up again. 

Such is the case with a post that Alyssa Hoberer put up in late 2019 urging people to not open a brewery, unless they had put in the work and knew the risks. 

A lot has happened in the last two years, obviously, but that post – and I’ll read more about it in the show – popped up in my facebook feed last week and still rang true. 

Hoberer has also posted more bits of wisdom as well as a look inside the brew house at Jagged Mountain in Denver where she is the head brewer. 

It’s a wide ranging conversation that talks about beer’s evolution, making strong seltzers, social media, and more. But we start with education and how the Great American Beer Festival can be more than fun, it can also be an exchanging of ideas. 

Hear the whole conversation on the Drink Beer, Think Beer podcast. Download via Apple PodcastsSpotify, Overcast, or wherever you download shows.

This Episode is Sponsored By:

New Holland Brewing
Dragon’s Milk began as a single barrel experiment over 20 years ago at New Holland Brewing Company and has since grown to become the best-selling American-made stout. Aged in bourbon barrels, rich notes of roasted malt, chocolate, and vanilla make for a deliciously smooth and drinkable brew. Whether it’s sitting by a bonfire or binging the latest season of Game of Thrones, share a legend with Dragon’s Milk today. Learn more and find Dragon’s Milk near you at

Les Bon
A celebration of saison, mixed fermentation beer, ciders, natural wine and oysters. Brewers from around the country will descend on Duluth, Georgia on November 5, 2022 from 1pm to 5pm on the town green. All proceeds go to further the mission of Oyster South supporting aquaculture in the southeast. Tickets are $85 and include unlimited beer samples, coffee, oysters, and a bbq plate.