(Press Release) AMSTERDAM—Heineken N.V. (‘HEINEKEN’) (EURONEXT: HEIA; OTCQX: HEINY) today announces that it has acquired all the remaining shares in Lagunitas Brewing Company. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within HEINEKEN and will report within the HEINEKEN Americas Region. Tony Magee, the founder... View Article
(Press Release) WHITE PLAINS, N.Y.—Today, Dos Equis announced an historic, multi-year agreement with ESPN to become the Official Beer Sponsor of the College Football Playoff (CFP). The sponsorship deal further establishes Dos Equis’ standing in sports, giving the brand a strong platform to drive fan engagement in one of the country’s most exciting and growing... View Article
Picture the scene: A bunch of co-workers from Saugatuck Brewing go out for a night in their town about 40 miles southwest of Grand Rapids, Michigan. They’re decently stoked about the selection of beer at the bars they patronize, but there’s one thing that ruins it at every stop: bartenders are pouring their drinks into... View Article
(Press Release) AMSTERDAM–Heineken N.V. today has announced the acquisition of a 50% shareholding in the Lagunitas Brewing Company, the fifth largest craft brewer in the United States by volume. Lagunitas owns a stable of award-winning brands, including Lagunitas IPA. Lagunitas IPA is the largest India Pale Ale brand in the United States and has become... View Article
(Press Release) NEW YORK, NY—HEINEKEN USA, the nation’s leading upscale beer importer, is once again taking the lead by introducing the first 8.5 oz. slim can format in the premium price segment. Beginning March 1, 2014, Heineken 8.5oz. Slim Can 12-packs will roll out at retail outlets across the country just in time to capitalize... View Article
Poland has a cruel nickname: “The country on wheels.” For most of the 19th and 20th centuries, it was ruled by Austro-Hungary, Russia and Germany, and then became a satrapy of the Soviet Union for 50 grim years. Its modern borders bear little relation to the ones it enjoyed a century and a half ago.... View Article
Great beer in new places is always something to look forward to. But much of the fun of Beer Traveling is discovering something new. A brewery tour is a pleasant way to do both. It’s a thirst-quenching way to spend an hour or two while learning about the brewery’s history. You get a close-up look... View Article
(ANYTOWN, USA) Two teenage sweethearts were recently parked at the local lover’s lane when the radio announced that a violent madman had escaped from a nearby asylum. This dangerous lunatic could be easily identified—by the prosthetic hook that replaced his right hand. To her boyfriend’s great frustration, the girl insisted that he take her home... View Article
I don’t know if the word “fib” exists in American English, but on this side of the Pond it means an unimportant, inconsequential lie. Purists and prelates may argue that a lie is a lie in any language, and that point has been underscored by the creation in Britain of an organization known as “NoFibs.”... View Article
