On this episode of the Drink Beer, Think Beer podcast the topic of subtle discrimination and sexism comes up and how a hard seltzer from one Florida brewery is working to change perceptions.
Devon Kreps, the owner of 7venth Sun Brewery, has a degree in Fermentation Science from Oregon State University and gained experience at Anheuser-Busch’s research pilot facility in St. Louis. She was also the Production Manager at Sweetwater Brewing during its expansion from 25,000 to 60,000 barrels.
In 2012, she opened the first 7venth Sun Brewery location in Dunedin, which features 10 taps and outdoor seating. This location, the brewery says, is now treated as a pilot facility, focusing on producing Saisons, Belgian beers, Brett IPAs, Hazy IPAs, and “fun” lagers. The Tampa location, which opened in 2017 in a former VFW roller skating rink, is a larger production plant with a tasting room and outdoor beer garden.
7venth Sun Brewery has created a pair of seltzers called Pink Tax and Blue Tax. They are identical recipes except for the color- and the price.
According to the brewery, The Pink Tax refers to the practice of charging higher prices for goods and services marketed to women. Razors, for example, can be up to 66% more expensive for women than for men, despite being the same product. This practice is seen as a form of gender discrimination, as it disproportionately affects women and non-binary individuals.
In a switch: The Blue Tax seltzer is priced higher than the Pink Tax seltzer, and 100% of the additional cost, as well as proceeds from both seltzers will be donated to the Pink Boots Society.
Kreps explains how all this came about and also talks about Tampa Beer Week and the growing of a business.