According to the Asheville Citizen-Times, Bell’s Brewery of Michigan is in a trademark dispute with Innovation Brewing of Sylva, NC.
From the Citizen-Times:
Bell’s has filed a federal action against Innovation over the use of its name. Bell’s says its unregistered advertising slogan “bottling innovation since 1985” could lead to confusion with customers. While the slogan is used on bumper stickers, it’s not present on any of the brewery’s beer packaging.
Bell’s also uses a slogan “inspired brewing,” which has been part of the legal complaint, that the company believes would be confused with Innovation Brewing’s name.
On its Facebook page, Bell’s released the following statement:
We hear and appreciate everyone’s comments about a trademark issue with Innovation Brewing.
We are doing our best to continue working through this as amicably as possible and are hopeful we can find a mutual resolution.
Out of respect for the legal part of this process that we are now in, we will decline commenting further.
RELATED: The Great Beer Trademark Wars